Power Images are created with the powerful intention of evoking emotion (1.) The fact that most viewers don’t realize these emotions are being evoked portrays how powerful the image is. The most common example is that of body image. The decreasing size of women seen in images today is only exasperated by cosmetic airbrushing. Associating these women with the “joy” of owning an expensive handbag or bottle of perfume evokes in viewers emotions of self-doubt or jealousy. The power of images can evoke and influence the way we perceive others because it is not “up to par” with the hottest products, people and society images.
Hegemony, according to Marxist philosophy the term describes the domination of a culturally diverse society by the ruling class who manipulate the culture of the society — the beliefs, explanations, perceptions and values so that their ruling-class becomes the worldview that is imposed and accepted as the cultural norm.
Sexism is prejudice or discrimination based on a person’s sex or gender. Falling into line with gender stereotypes that are widely held beliefs about the characteristics and behavior of women and men. For instance, when women and treated unfairly versus men. If women want to make more money, they generally have to try harder than their comparable male colleagues. Women workers have to pay closer attention to their own strategies than men when asking for a raise, according to a recent study in the Psychology of Women Quarterly.
Following the the gaze, the gaze and sexism can work hand in hand in the sense that sexism and the “gaze” within the representation of the female nude are one in the same. The “gaze” encourages the objecting of women as mere tangible property; “men survey women before treating them. Consequently how a woman appears to a man can determine how she will be treated.”  This in turn makes women the “object” of desire, referring to them as simple property. The “gaze” is one of the main culprits in both the sexist, and misogynistic ideals of our society, “She has to survey everything she is and everything she does because how she appears to men, is of crucial importance for what is normally thought of as the success of her life.”
Pedagogy is the function or work of a teacher teaching. In this case teaches how to look at these images on a deeper level than what the human eye sees. This seeing is different than looking at images.
Popular Culture is heavily influenced by mass media and the everyday ideas and lives of society. Going back to social media of Twitter, Facebook, Instagram and etc. Anything that a person posts onto social media is automatically public, regardless if your profile if private, there is always a way to get through the information that the public can feed off of. Popular culture beginning with consumer culture, producing images and mass consumption. In Chapter 1 -section 23 of the Society of the Spectacle, Guy Debord says, “The root of the spectacle is that oldest of all social specializations, the specialization of power. The spectacle plays the specialized role of speaking in the name of all the other activities.” The other activities in the sense that everything we do has an underlying influence. Spectacle is the changing relation between direct experience and mediated representation in modern times, and it opens with the assertion that”Everything that was directly lived has moved away into a representation”. Debord has a very negative and critical stance towards these developments which for him serve for the individualization and separation of human beings and the reinforcement of exploitative class society under advanced capitalism.
Consumer consumption can be brought together here start off with the functional “institutionalization of the social division of labor in the form of class divisions had given rise to an earlier. In Ways of Seeing, John Burger examines how the publicity image—advertising—is rooted in appealing to consumer’s desires. He writes, “publicity is usually explained and justified as a competitive medium which ultimately benefits the public (the consumer) and the most efficient manufactures—and thus the national economy” (Burger, 130-131). We continue to consume what the public publicizes and it creates the consumer influence of the spectacle.
Representation is used in social mass media that correlates everything back to what you do, how you act and how you represent yourself as a whole. Representation can be often rooted in popular culture, sexism and the consumers, which appeal or coincide with the economy.
Concluding to the fact that the ways of looking into society and the representation can be skewed as everyday occurs and changes to be bonded together. Barbra Kruger states “Is it not wrong to put an end to the structures that really matter, to whom they matter? Are this values and standards divine rule or the preference of archives, hierarchize, and capitalize through there omission and exclusions.”[ix]
Berger, John. Ways of Seeing. New York: Viking, 1973: 46
Browne, Ray B. and Pat Browne, eds. The Guide to U.S. Popular Culture (2001), 1010 pages; essays by experts on many topics.
Krueger, Barbara. “Arts and Leisure.” Remote Control. N.p.: n.p., 1993. 1989
Sturken, Marita, and Lisa Cartwright. 2009. Practices of looking: an introduction to visual culture. New York: Oxford University Press: 54
Sturken, Marita, and Lisa Cartwright. 2009. Practices of looking: an introduction to visual culture. New York: Oxford University Press: 57
Sturken, Marita, and Lisa Cartwright. 2009. Practices of looking: an introduction to visual culture. New York: Oxford University Press: 12
Sturken, Marita, and Lisa Cartwright. 2009. Practices of looking: an introduction to visual culture. New York: Oxford University Press: 12-13