Images are powerful tools that have been used for centuries upon centuries. Whether it’s the ancient language of Egyptian Hieroglyphics or the 2014 Super Bowl commercials. Images have held the power to sway the consumers that want a taste of it. They represent the society we talk about in history classes and the society we imagine for generations to come. Technology has been a powerful tool that has nurtured and swayed images. Culture has impacted images, and images have impacted culture. Creating almost an unstoppable cycle of change and innovation. And with innovation there has been a growth of power to the individual, quite contrary from the past centuries. Power has spread to the fingertips of the human race.
In Chapter 1 -section 23 of the Society of the Spectacle, Guy Debord says, “The root of the spectacle is that oldest of all social specializations, the specialization of power. The spectacle plays the specialized role of speaking in the name of all the other activities.” For example Hitler utilized this concept of power of the spectacle through the means of propaganda -rallying for his party and generating more power through various spectacle work.
BBC, UK has quoted, “The story of the Nazi rise to power in the Germany of the 1930s is often seen as a classic example of how to achieve political ends through propaganda. The Nazis themselves were certainly convinced of its effectiveness, and Adolf Hitler devoted two chapters in his bookMein Kampf (‘My Struggle’, 1925), to an analysis of its use. He saw propaganda as a vehicle of political salesmanship in a mass market, and argued that it was a way of conveying a message to the bulk of the German people, not to intellectuals.” Gallery of Nazi Propaganda
Now the propaganda is created on a daily basis, whether its the government, private businesses, or the neighbor trying to sell his lawnmower. Propaganda has drifted at the fingertips of anyone with the access to “media”. In the Era of the Crowds: Introduction: “The ideas of the past, although half destroyed being still very powerful, and the ideas which are to replace them being still in process of formation, the modern age represents a period of transition and anarchy.” We are moving towards power being distributed to the public, changing the concept of democracy, consumership, and representation. Now, not everyone is just a consumer but a power holder, a producer.
Those images, and representations also showcase the human errors we all possess, the racism, the sexism, -cults are formed and broken, prejudices are still not gone. With more power being distributed to the public, there is also more awareness, and the lack of with a lot of misrepresentation. As Lucy Lippard has said, “It is now common knowledge that one of the hegemonic devices of colonialism (postcolonialsim is hardly free of it either) has been to isolate the Other in another time, a time that also becomes another place -The past -even when it is recognized. Like racism this is a habit hard to kick even when it is recognized.”
power at fingertips of all
In the Remote Control, “Arts and Leisures” section it has been said, “Times have changed and the world comes to us in different wats, Narrative has leaped from the page to the screen, music demands to be seen as well as heard, computers have jumbled our relationship to information, surveillance, and money, and television has merely changes everything. Now things feel like they’re moving really fast, leaving us with the attention spends of kitties riveted by mouse-like movements. With the blank eye, we are soaked in sales pitches and infotainments that make history when they do business.”
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