#Hashtag: Digital Media

Leanna Truong

It has come to prove that hashtags drive twitter and instagram, but is it much more deeper than that? Of course it is! Remember when the pound sign was just a simple sign on the telephone pad. When the pound sign has made its way up to the popular culture side.

According to Twitter legend, the first person to propose the hashtag was a Mr. Chris Medina (factoryjoe), self titled the “Hash Godfather”. It was on August 23, 2007 at 12:25 PM that Medina introduced the first hashtag to the Twittersphere.


What is a hashtag? It is the # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages. Hashtags role in the media influence the way companies and people market themselves. It is a fun way to market and brand your company in the era of digital media. The best way  to explain a hashtag is that it is a critical way of grouping information together, almost like a file folder.

It is an irresistible opportunity to brand. Twitter is very hard to ignore, especially for branding companies. It brings multiple conversations about the same topic together, for example, people talking about “your” brand. It is like it was a dream come true for marketers. Especially when people use hashtags as a way to trace how many followers and viewers are about that particular advertisement. They use compelling incentives to makes more people to hashtags.

Is there a certain way we perceive hashtags?! The way we perceive hashtags of what people write can effect the person or the brand they are saying negative comments about. Whether is is a company hashtagging or an individual posting to the public of your thoughts can be seen  in various ways.


For those who do not even like using Twitter, it has become a fast pace way to understand what is going on or what is the new fad for the month. It travels all over the world to using hashtags in education classes, branding business, self-expression, etc.

There are many benefits of hashtags, it creates an everlasting conversation for folks to gather and think about that one single subject. On a more personal level, hashtags may serve as no purpose to the public. People may just hashtag random thoughts in there head. When one person sees it, it creates a domino effect to makes us think “that is a good hashtag”. The media makers are what is drawing attention to the public, some may say it is getting out of hand because it has lead to hashtags for specific days of the week.

Here are a few examples/trends:

#ootd – Outfit of the day


#mcm- Man crush Monday

#TT- Transformation Tuesday

#wcw-Women crush Wednesday

#tbt- Throwback Thursday

#fbf-Flash Back Friday


The best part of a hashtag that it has a beauty of drawing into conversation with people you don’t know, but have the same commonalties.To make your information searchable by anyone, you can appear in the stream of the hashtag in question, meet new people, find new resources, discover new opportunities, help people keep track of your relevant posts and build an audience and community. Just like Baratunde Thurston, he made such an impact on people with his thoughts that he was about to use the “hashtah” to create his own branding. The best part about it is that he brought attention to people by discriminating his own race and slowly his friends

Baratunde Thurston is the CEO, co-founder, and hashtagger-in-chief of Cultivated Wit. He wrote the New York Times bestseller How To Be Black and served for five years as director of digital for the satirical news outlet, The OnionHe co-founded the black political blog, Jack and Jill Politics, has advised the Obama White House, has more than 10 years’ experience in standup comedy, and more than 30 years’ experience being black. He considers him a racist and is ok with how he feels.


Hashtags have controlled to convey peoples thoughts without writing a paragraph, it is the cutter through the clutter of words. People do not only use hashtags on Twitter and Instagram, it has far more grown to they way people speak, write emails, videos, social media tagging and much more!



Do you think hashtags are getting out of hand?

Status: I think I am hungry. #food #yummy #foodie #delicious #happy #instagood #foodoftheday #follow #tagsforlikes #foodgasm #foodporn #tweegram #instago #getinmybelly #yum #dessert #statigram #instalike #instamood #innerfatty


Midterm project: Hashtag Video
The way we perceive hashtags can be racial and discriminatory to ourselves. I wanted to focus the who is hash tagging rather than the amount of hashtags from various hashtags.

Baratunde Thurston is a politically-active, technology-loving comedian from the future. He co-founded the black political blog. He was the one who started “How to be Black” or #thatssoblack. He was being discriminatory towards himself and made jokes about his race and his friends slowly joined in.









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