ALTERNATIVE MEDIA

By Jannel Varona

According to Media Consolidation by the Free Press, “who owns the media has a huge impact on the stories that get covered in our communities.”  Media conglomerates have their own agendas that they are trying to push to the consumers. They are in control of what we watch, what we listen to and what we experience. An article titled, These 6 Corporations Control 90% Of The Media In America from Business Insider, shows six major media conglomerates and describes the illusion of choice that exist in the media. This article was written in 2012 and ownership in media industry has changed since then. For instance, GE does not own NBC anymore. The sixth company that own part of the 90% of American media is Comcast. What these media conglomerates have in common is that it is male-centered and one-sided.

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There are alternative media organizations that are outside the mainstream media. According to Media Consolidation by the Free Press, “the more independent outlets a community has, the more different viewpoints will be presented on the air.” A community-specific news site called Patch is a local and a national platform that is run by professional editors, photographers, videographers, and salespeople who live in the regions they serve. The Patch covers most cities within twenty-four of the fifty states. Because the Patch allows its viewers to participate in the conversation and share their perspectives, Patch’s only set agenda is to get trusted, relevant news out to each community, which includes stories about women.

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An issue story that focuses about how women earn less than eighty percent of men’s wages will be less likely be on any of these six male-centered media conglomerates because they would not look at the fact that women earn less than men an issue. In fact, a reporter for FOX News, which is owned by News Corp, one of the six media conglomerates, says that women should get paid less because they are likely to get fired. Her exact quote was, “I would also point out that men lost jobs at two and a half times the rate as women in this last recession. I know plenty of families where the man is now out of work and the woman is the one who’s working full time. Probably because she makes a little less, so she was able to keep her job.” This is interesting because the reporter is a woman too. But because she was working for FOX, she had a left wing mentality and sounded like a republican.

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Another alternative media organization that is outside the mainstream media is TheREALNews.com. According to Media Consolidation by the Free Press, “the more independent outlets a community has, the more different viewpoints will be presented on the air.” The Real News Network is a national and international news platform that focuses on documentary and television news, “providing independent and uncompromising journalism.” They stay true to their mission in that they include all types of stories, even ones that deal with women and minorities. Again, FOX News accused the democrats as being anti-austerity and completely mislead its viewers on the subject. 

According to Who Owns the Media? by the Free Press, “these companies (media conglomerates) are vertically integrated, controlling everything from initial production to final distribution.” These two media platforms mentioned above are necessary and successful as alternative media sources because it shows news stories that are not one-sided nor male-centered. Their mission is the complete opposite from big, media companies. In these news platforms, the public is not given some sort of informational diet, they are given informational vegetables with news stories that actually matter. We need more of them in the media industry.

Works Cited

  1. “Corporate Media and the Austerity Campaign.” Corporate Media and the Austerity Campaign. N.p., n.d. Web. 17 Apr. 2014.
  2. “Fox Host: Lower Pay Is Good for Women Because They’re Less Likely to Be Laid off.” Fox Host: Lower Pay Is Good for Women Because They’re Less Likely to Be Laid off. N.p., n.d. Web. 17 Apr. 2014.
  3. “Fox Shields Austerity Push From Economic Realities Even Republican Leaders Recognize.” Media Matters for America. N.p., n.d. Web. 17 Apr. 2014.
  4. Lutz, Ashley. “These 6 Corporations Control 90% Of The Media In America.” Business Insider. Business Insider, Inc, 14 June 2012. Web. 13 Apr. 2014.
  5. “Media Consolidation.” Free Press. N.p., n.d. Web. 14 Apr. 2014.
  6. “New Jersey Women Earn Less Than 80 Percent of Men’s Wages.”Woodbridge Patch. N.p., n.d. Web. 17 Apr. 2014.
  7. “Our Mission.” Our Mission. N.p., n.d. Web. 15 Apr. 2014.
  8. “Who Owns the Media?” Free Press. N.p., n.d. Web. 15 Apr. 2014.
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