Change in ownership in the media industry

       Ownership in the media industry, according to the readings massive corporations dominates the U.S media landscape. They control what we see, hear and read. For example, TV, radio, and broadcasters are the ones who make billions in profit for the public airwaves for free. (National Conference for Media Reform) There is also a lot of crisis representation in the media and in particularly news media and the roles of men and women in news media. There is statistics that states women in news media usually cover health, lifestyle news, and are less likely to cover news on justice, crime and politics. Men were found to cover all topics especially world politics, business and economics, technology and science.

      There is also major gender bias in the U.S broadcast, print, online, and wire outlets in which most journalist men also dominated. Men also dominated TV news anchoring and field reporting for the nightly broadcast and they were from ABC, CBS, NBC, and PBS, they anchored about 60 percent overall and 66 percent were reports from the field in 2013. Female anchors had evening news shows and their research was found 43 percent of PBS “Newhours” ’s total coverage by women’s report or correspondents ; 37 percent of NBC “Nighty News” coverage; 33 percent of ABC “World News” coverage and 28 percent of CBS “Evening News” coverage. (Fonda, Jane, Robin Morgan, and Gloria Steinem 5). As we can see the news media has divided men and women therefore creating gender inequality among journalist. Males usually receive more byline credits than women when it comes to internet news, print and in wire news. They also have women as primary anchors in which most men are chosen by a higher percentage than women. There are various experiences when it comes to news media and like this statistic on media news states that men would possibly not know how to deliver all of news because of high demand.  That being said, the organization will fail due to poor performance which would have to sublime with having reliable female coverage assistance.  

      Some findings from this statistic report overall with race and gender in the news media was that white men continued to dominate Sunday morning news talk show guest, except on a single MSNBC show with a black female host. From a two month snapshot in 2013 men wrote 82 percent of all film reviews. Another statistic found was a study published in the journal Body Image found that just 30 percent of Hispanic girls in small, studied sample were rejecting the “skinny white toothpick” standard of beauty often reinforced by some areas of media. (Fonda, Jane, Robin Morgan, and Gloria Steinem 57). From this news media industry we can see the effects it has on not only women but how it can also play with the perceptions of what roles both men and women are supposed to be in. I believe is not the right approach to go by because we now live in a much more diverse multicultural world in which many people need to realize how much more great and powerful we can be if we just all came together in agreement especially in the workforce such as news media.

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        Fox news anchor rips into sexist pundits, according to this debate that took place on fox news anchor Megyn Kelly came together and manage to get two of her coworkers who had really sexist comments on the dynamics of the American family and how they are changing. Facts show mothers are now becoming the sole or primary provider of the households with children under the age of 18 in various communities. Erick Erickson redstate.com editor also coworker of Megyn Kelly stated that when you become a full time mom and women who works full time is very difficult and that the public can agree with his statement as well. Lou Dobbs and Erick Erickson recently argued that increased households led by female earners were “catastrophic”, “anti-science,” and “hurting children.) (Lou Dobbs, Erick Erickson) Megyn Kelly later provides them both wrong with facts from research that was done in the American psychological association, American academy of pediatrics, Columbia University and the University of North Carolina.  Erick Erickson also stated on his blog saying “the truth is that kid’s will most likely do best in the households were they have a mom at home nurturing them while dad is out bringing home the bacon”. (Erick Erickson)

     However according to the American psychological association 20/10 study view of 50 years of research children whose mothers work are no more likely to have any problems than kids whose mothers stay at home they studied 69 studies over 59 years of research. Finally from this debate we can see how women are a minority again in the workforce and some of male’s views on the roles of women and men. . (http://www.stuff.co.nz/entertainment/tv-radio/8754362/Fox-news-anchor-rips-into-sexist-pundits

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 Another source followed by media is film makers, precisely female film makers. Why is it that there are few female film makers? Well according to this article it says that women now are well into US film schools and they now make up to 34 percent of directing students in Britain. Which is for short films, however there are a few moving on to features. (Taylor, Sam, and Kira Cochrane)

 

      It has been said that over the years the failure as to why there are few film makers is because of chauvinist culture and also of sexism. From example in this article a British film maker by the name of Antonia Bird had experience her first directing job to actually be sexist when she recalls “I was the only woman there, and all the guys just ­assumed I was the producer’s PA. That was good.” (Antonia Bird) she also goes on to remember another experience in which she had with US film director Penelope Spheeris, who made the $100m-grossing Wayne’s World, in which she remembers meeting with an executive at the Beverly Hills Hotel when she was at the start of her career. She then states  “And the guy was pretty drunk, and he ripped some of my clothes trying to take them off me, and when I got up and started screaming he said, ‘Did you want to make this music video or not?'” She pauses. “You say sexist, I say felony.”(Antonia Bird) According to this statement and others, sexism plays a huge role as well with female film makers resulting in very little contribution from the female gender.

    However according to this article it’s been said that culture has been changing from a report by the UK networking organization Women in Film and Television (WFTV) and Skillset found that “A number of old participants reported direct experience of overt sexism, none of the younger participants [did]”. (Taylor, Sam, and Kira Cochrane) However some may disagree with that research like for instance Martha Coolidge in which she said that the film industry still remains minefield suggesting there is still a sexual component for men. Later then explained most male producers and executives are doing it because they are surrounded by beautiful girls.  Martha also added that the older a women is the less likely they will want them to be around, and that women would be a problem to their lives. This attitude especially goes to black women, working class women and to gay film makers who are most likely a minority. Secondary reason why there are few female film makers is because they say that women are negotiating differently than men. Lastly, another reason is because there are a few film makers in the industry business, is it difficult for studios to manage them because again there hasn’t been many in the past and also because of how big of a business film is regarding financial state.

      Although studies have shown that women aren’t a financial risk, however it is more about the budget and the bigger the budget the bigger the grosses. Which usually results in giving the big budgets to films that catch the eyes of teenage boys, although from this article it states that women don’t have a problem in making films to catch the attention of teenage boys and sometimes not good enough to meet with box office material.  Finally, what we’ve drawn from this article is multiple examples of not only cultural differences between men and women and sexism but also of another male dominated workplace by taking ownership in the film industry. From the reading [“women make movies”] by Debra Zimmerman, she also makes attention to the important fact that funding women film and video makers has been a long standing mission for [“women make movies”]. Debra Zimmerman also makes point in saying that “when you talk about films for women, you have to remember that the filmmakers don’t just live in the world of production, they also live in the real world, which is the world of the audience.” (Zimmerman, 265)

     She then says that “a major problem, even today, is convincing men that films by and about women are important. (Zimmerman , 265) Zimmerman can agree that there has been a change in which she can see and that there are more opportunities for female filmmakers to get their work out to the public like for example through the internet, new cable channels and that can open new doors. However she does say that at times funding in the cutbacks of the government’s support of the arts and mergers of print and electronic media companies can threaten the growth they have gained for themselves. I believe we should have an alternative media organization to depict all of these stigmas on women in the workforce whether it be film makers, news anchors or in general any job that women play in workforce. Certain magazines also endure sexism for example, the BUST magazine where they show attitude that is fierce, funny, and proud to be female, and it provides an uncensored view on female experience. The magazine highlights a perspective of pop culture in women; the name bust also was from the idea of busting out gender stereotypes of women. In conclusion, ownership in the media industry can sometimes be powerful and also at times too male dominate as I discussed, there can still be other alternatives in which we can change for a better interpretation of women and minorities.

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                                                                           Notes

 “Who Owns the Media?” Free Press. National Conference for Media Reform, 2013. Web. 16 Apr. 2014.

 

Fonda, Jane, Robin Morgan, and Gloria Steinem. “The Status of Women in the U.S Media 2014.” WMC.

    Women’s Media Center, 2014. Web. 13 Apr. 2014.

 

 “Fox News Anchor Rips into Sexist Pundits.” Fairfax Media Digital, 06 Apr. 2013. Web. 13 Apr. 2014.

     <http://www.stuff.co.nz/entertainment/tv-radio/8754362/Fox-news-anchor-rips-into-sexist-

       pundits> .

 

Taylor, Sam, and Kira Cochrane. “Why Are There so Few Female Film-makers?”The Guardian. Guardian News and Media, 01 Feb.            2010. Web. 16 Apr. 2014. <http://www.theguardian.com/film/2010/jan/31/female-film-makers&gt;.

 

“BUST Magazine.” BUST Magazine. N.p., n.d. Web. 16 Apr. 2014. <http://www.bust.com/&gt;.

 

 

 

 

 

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