Ownership In Media (Post 3)


Disney, CBS, Viacom, Comcast, News Corp, and Time Warner are six of the world’s largest companies in terms of media ownership in television media. These are the “giants” in the industry that control the media in which you see in the majority of today’s television and movies. One of the biggest and most well-known companies, Disney, even owns a large amount of sub-media giants such as ABC, Marvel Studios, ESPN, Pixar, and Miramax. According to Freepress, these companies as well as others in the television industry “control everything from initial production to final distribution [1].” These companies are the basic backbone to everything that the television entertainment consists of. Without these companies, none of the shoes or movies you enjoy today would be available to watch. These companies play a large role especially in America, where television and movies are the top grossing sources of entertainment.

Who Owns the Media 

Within the market of television and overall general media, unfortunately, women and minorities have such a small share in ownership in comparison to that of men and non-minorities. According to the website freepress.net, “women comprise over 51 percent of the U.S. population but hold less than 7 percent of all TV and radio station licenses [2].”  Also, “people of color make up over 36 percent of the U.S. population but hold just over 7 percent of radio licenses and 3 percent of TV licenses [2].” These numbers and statistics are astounding and show just how those within the media and television industry truly care about women and minorities. Consolidation is currently cutting back on the number of television owners, thus making colored people as well as women with even fewer chances to have any media ownership. There is more than enough room in the industry for there to be much more women and colored people within ownership.

According to civilrights.org, “media remains a critical element in achieving equal opportunity and full participation in civic life. Media shapes public views of minority communities as well as views on the causes and scope of social problems and the best solutions.” If this is true, then media owners should take action and give women and minorities specifically more ownership into the industry. If media does shape public view of the minority communities, then minorities should in fact be a bigger part of it. Only then can equal opportunity be achieved, at least in the aspect of the presence of colored people in the television and media industry.

The United States population is approximately 51% female and 49% male, but statistics show that males have a much larger share of ownership in media then the females, as well as roles in the overall industry. Women comprised only 9% of the directors of the top 250 domestic grossing films of 2013. Also, 47% of gamers are women, but a whopping 88% of the developers of these same video games are male. As you can see, this percentage is such an unfair statistic towards women. Women need a much larger part in the industry, as they have a lot to offer to the industry.

Women’s Media Center stated that there is “almost no discussion of women/POC media ownership at FCC hearing on media market entry barriers [3]”. They agree to the well-known fact that both women and colored people are underrepresented heavily in media, in ownership of media outlets and in representations of media. In the future, the U.S. will turn out to be a “majority minority” nation, which will allow us to identify more barriers to media ownership. The WMC eventually hopes that companies will try to focus on different new media platforms so that more colored people and women can one day take more ownership positions and represent a more diverse community in general television and movie media.

Women and minorities do play an active role in media, but just not in the aspect of actual ownership. In media, women and minorities play no more than actors, directors, and such and have no actual role in the ownership of the companies. The companies need to give them a larger share in the market, since it’s only fair that professional companies show equality. The media industry needs to have a more diverse community for its very diverse audience.


Works Cited

[1] http://conference.freepress.net/ownership/chart

[2] http://www.freepress.net/diversity-media-ownership

[3] http://www.womensmediacenter.com/blog/entry/discussion-women-poc-media-ownership-fcc-hearing-media-market-entry-barrier


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