Final Project / Summary

Black People Facing Stereotypes in Television Ads

Project Summary:

 I am essentially going to talk about how African-Americans are viewed in the media and the social stereotypes we face.  I am going to use television commercials involving African-Americans to prove my point.  I used famous celebrities (Tyler The Creator, Mary J Blige) who have slightly tarnished their reputation by being associated with stereotypical television ads that view African Americans in a negative light.  I am going to show the television advertisement clips and dissect them to show the racial undertones that the African-American community faces in the media landscape.  It will truly be an eye opening experience.

References:

1. Cadet, Danielle. “Tyler The Creator’s ‘Racist’ Mountain Dew Commercial Pulled By PepsiCo After Criticism.” The Huffington Post. TheHuffingtonPost.com, 01 May 2013. Web. 21 Apr. 2014.

2. Makarechi, Kia. “Mary J. Blige: Burger King Ad Was A Mistake.” The Huffington Post. TheHuffingtonPost.com, 29 June 2012. Web. 21 Apr. 2014.

3. “Mary J. Blige: Burger King Chicken Ad Fallout ‘Crushed Me'” Rolling Stone. Rolling Stone, 28 June 2012. Web. 21 Apr. 2014.

4. “Mary J Blige Sings for BK /Burger King Ad.” YouTube. YouTube, 14 June 2012. Web. 21 Apr. 2014.

5. “Mcdonald’s Mango Pineapple “Rapping”” YouTube. YouTube, 29 June 2011. Web. 21 Apr. 2014.

6. “Mountain Dew ‘Racist’ Commercial: Pepsi Pulls Goat Ad Dubbed, “Most Racist Commercial Ever'” YouTube. YouTube, 02 May 2013. Web. 21 Apr. 2014.

7. “Pull Ups Potty Dance.” YouTube. YouTube, 02 Feb. 2009. Web. 21 Apr. 2014.

8. Russell, Mallory. “Mary J. Blige Blasts Burger King Over ‘Racist’ Commercial She Stars In.” Business Insider. Business Insider, Inc, 05 Apr. 2012. Web. 21 Apr. 2014.

9. Snapes, Laura. “Tyler, the Creator Defends Mountain Dew Ad.” Pitchfork. Pitchfork, 3 May 2013. Web. 21 Apr. 2014.

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