Throughout history, blacks have had a certain stereotype and negative connotation associated with their culture. Cruelty and discernment is something that the African-American community has grabbled with for as long as they have inhabited this nation. Unfortunately oppression and or discrimination has now embraced and entirely different approach towards displaying the vial and callous attributes of blacks. The introduction of the mass media into an even now muddled state of affairs has shifted the direction of mass consummation of stereotypes.
Before the invention of televisions and the internet, common knowledge of the African-American community where merely assumptions or stories made up to keep blacks with a certain economic status and standard within society. The playing field had now shifted with the introduction of the mass media; viewers could now see negative images of black on a broader scale. A sudden transferal of how rapid and the range in which the message could get across would grow in momentum, mass media would catapult the destructive images of blacks at lighten speed. Which will further contributed immensely towards such preconceive notions of the black women and men over time.
In the article below, such social issues and factors are presented to shine a light on exactly how destructive the media can be in determining the livelihood of a particular group.
• Mass media have played and will continue to play a crucial role in the way white Americans perceive African-Americans. As a result of the overwhelming media focus on crime, drug use, gang violence, and other forms of anti-social behavior among African-Americans, the media have fostered a distorted and pernicious public perception of African-Americans.(1)
• The history of African-Americans is a centuries old struggle against oppression and discrimination. The media have played a key role in perpetuating the effects of this historical oppression and in contributing to African-Americans’ continuing status as second-class citizens. As a result, white America has suffered from a deep uncertainty as to who African-Americans really are. Despite this racial divide, something indisputably American about African-Americans has raised doubts about the white man’s value system. Indeed, it has also aroused the troubling suspicion that whatever else the true American is, he is also somehow black. (Balkaran).
(Stephen Balkaran), touches on issues between blacks, whites, and the media, he states that it stems back to the beginning of building the United States and how little has changed to correct the ongoing problem. (Stephen Balkaran)< amongst many others are plugged into the exact source of disconnect with media and race wars. Many arguments can be made to state otherwise, unfortunately, it has been proven that such racism is ever present and here to stay.
Undesirable depictions of African Americans are readily available and can be located, in the news, on the internet, on radio talk shows, movies, than it was common in previous decades. On the other hand as of recent, the diminuendos have changed where as being black no longer stands for the pants dropping, uneducated, welfare seeker, and or deviant individual. We now have a black President so now it is time for black people to sit back and reflect on the strides we have made. Unlike my counterparts, the above statement of having a black President hardly indicates any change towards white cultures views of blacks. It is not unnatural to assume or to think that the manner in which African-Americans are look at has drastically change compared to the decades before but that assumption in itself is of falsehood. In actuality, we still abide by a particular outlook by other cultures. Our self-worth is still an ongoing battle as of present.
But the question of self-worth should also be placed on the African-Community in regards to buying into such stereotypes. Should blacks take some responsibility for what is placed in the media, when I say this I am referring to Hip Hop and the Rap lifestyle engulfing our current black peers? Plastered across music videos you are shown rap singers selling a disparaging way of life, i.e.: promoting a fast way of making money, eliminating rival gangs, evoking drug use, and exploitation of females sexually. Have we become what our founder fathers fought against, have we lost our way and given it to what are assumed of us? What would Marin Luther King say about the contemporary disillusionment hunting our youths; I highly doubt that this is what he evasion for a community that has undergone devastating blows in their quest for equality. So why have we encompassed such portrayals?
Unfortunately, the pendulum swings both ways, yes both the media and the African-Community play an equal role in which society has deem us villains, due to the hue of our skin. More importantly it has divided the black community, creating a new trend that highlights complexion. The darker intone entails that the rate of success is quite dismal compare to your lighter skin counterparts rate of climbing any ladder. This is crucial because it feeds into the self hate of oneself and trickles down to the hating of others or individuals within your own social group. It is not sad enough to contend with being black and the way in which society views you, but now you have to compete with your fellow brother and sisters that have undergone the same struggle for the right to be view as people. My Movie touches on such the social issues of colorism and intraracial within the black community. It chronologically presents how blackness has changed with the growth of America , while still remaining a beacon to the fact that really little has changed, and race still remains prevalent, But now more so it has become a issue of deciding what color black you would rather be associated with.