Author: akinshoyoye

SDC Teaser

In an effort to quench America’s insatiable thirst for new gadgets and gizmos, we’ve tackled an area previously ignored by our competitors and taken automotive transportation to the next level.

Meet our newly-patented Self-Driving Car, a vehicle that will take you to work or play with the same comfort you would experience riding along in a stretch limo, or one of those expensive horse-drawn carriages you might find circling around in Central Park on Valentine’s day. Simply input your destination and SDC’s onboard navigation system will do the rest. All you have to do is sit back and enjoy the ride.

Remember those days when you and your date had to make out in the back seat of a taxi cab after a long night of heavy drinking? With the SDC you’ll never have to deal with pesky cabbies eavesdropping on your love nest ever again. The only hot and bothered question is: “your place or hers?” If you feel like getting groovy on the way there, the interior of the vehicle will transform into your very own den of seduction with the soothing sounds of Kenny G’s soprano sax, serenading through the stereo. It’s all included free of charge with your purchase and scientifically proven to get even those stuck-up prudes in the mood.

Do you ever find yourself getting sleepy in traffic on your way to work? Have you ever dosed off–or even crashed behind the wheel? Let’s face it a bloody tie and a busted nose aren’t very becoming in today’s fast paced work environment. You could save hundreds–even thousands of dollars with the SDC. Catch some Z’s on your commute and show up at the office refreshed and rested, with all the extra energy you need to impress your boss.

Why put up with being the designated driver ever again? With the SDC, you and your buddies can drink as much as you’d like without ever having to worry about DUI’s or tragic fatalities at the hands of your dumbass. At the end of the night, just pile in and pass out, while the SDC takes you home safely. Don’t forget to buckle up!

It comes in a variety of styles and colors to satisfy any personal taste: From futuristic sci-fi chrome, to a sportier fire-apple red.

So if you like traveling with ease and style, Pick up a Self-Driving Car today. Recline your seat with confidence and peace of mind. And go ahead, put your feet up on the dash.


Media Ownership Across Various Platforms

Blog 3: Less than a dozen corporations control the entire media landscape; making it virtually impossible to escape influence as a viewer, listener, and reader. Not only do these institutions control what we view on television, but a corporation such as Clear Channel is the largest radio station owner in the country. These media conglomerates have ownership in television, film, and print where consumers have no choice to be bombarded with relentless campaigns that don’t fulfill community needs.

Women comprise over 51 percent of the U.S. population but hold less than 7 percent of all TV and radio station licenses. People of color make up over 36 percent of the U.S. population but hold just over 7 percent of radio licenses and 3 percent of TV licenses. Of the 1,349 commercial television stations in the United States: 4.97%, are owned by women and 3.26%, are owned by minorities. Women and minorities make up 51 and 33% of the population, respectively. Lack of media diversity leads to poor coverage of issues regarding minority groups, limited availability of roles for minority actors which allows more opportunities to represent more than the common stereotype and it reduces amount of information available to non-English speaking communities.

Very few companies have a tight grip over the services we like to use. The public i disillusioned with the idea that they have choices as to what services they can purchase, when in reality, it’s all the same thing.

In addition to the oligopoly of ownership, media companies use different different platforms to expand their respective stories and use this as well as synergistic storytelling as an economic ploy that ensures ownership of the specific intellectual property across the multiple platforms. The Matrix movie trilogy is a great example of such because, with great success, the story is told through the video game, a number of animated features, and comic book short stories. A story does not necessarily have to be told across different platforms as unique experiences are offered to the audience. The nationwide scavenger hunt launched prior to Batman: The Dark Knight generated record breaking buzz even before the movie was released.

The Viral Campaign seen around the world

Companies use the technique of multimedia storytelling to allow their content to be displayed over a variety of media platforms. A lot of the time, however, they do not necessarily have to tell a story or experience. It does not necessarily have to remain coherent in that sense. It, more than anything, offers the audience options to interact with the specific product/service. And ultimately, it ensures the company has covered its entire basis as to how it can reach its audience. For example, ESPN broadcasts the SportsCenter on television, but viewers can also stay up to date through their ESPN SportsCenter app on the phones, ESPN Magazine, ESPN Radio, and they also have Watch ESPN online for those on computer.

The Halo video game franchise is one of the most successful franchises across multiple platforms. The bread and butter, of course, are from its award -wining video game series. The games expanded into best-selling novels, comic books, anime, live-action short-films, online parodies, and possibly film.

The original Halo video game trilogy began in 2001 on PC and Microsoft’s Xbox video game console. The game itself pushed the sales of Microsoft’s hardware. In between the sequels, novels were with and released they told he stories of other characters in the games. While not canon, each book old a story ta helped expand he Halo universe. And because the franchise is still such a world phenomenon, fans have he ability to produce their own web-shorts fueling the Halo fire even more.



All imagery are copyright of their respective owner. I do not own or am affiliated with these companies, and do not condone the use, or distribution of these images and/or videos. Use is solely restricted to informative and educational purposes.


Hooks, Bell. “Cultural Criticism and Transformation.” Media Education Transcript(1997): n. pag. ]<

Lutz, Ashely. “These 6 Corporations Control 90% of the Media in America.” Buisness Insider.Published June 14, 2012. Web.

“Who Owns the Media?.” . National Conference for Media Reform, 1 Jan. 2013. Web. 17 Apr. 2014. <;.



The Now, is the best future. Promotional Video and Social Commentary

I will be producing a promotional video marketing the exhilarating idea of a modern self-driving car. While it may not exist just yet, my goal is to promote it as if the feat is very much achievable at this moment.

Accompanying this production will be a “Making of” short that will include a behind the scenes commentary that will address how exactly this was packaged for mass consumption. The commentary will focus on Guy Debord’s Society of a Spectacle, especially concerning the aspect of how people use the image as a vehicle to demonstrate their needs and desires.  The commentary will examine the process of trying to find the relationship between the actual production and the people it’s trying to reach.  Furthermore,  the behind the scenes feature will explore the parallel between religion and marketing as Debord sees it.

I’m rather fascinated with John Berger’s collection of essaysas well as his  4 part BBC television series: “Ways of Seeing.” In one of the essays he discusses the mystification of art and history by its associations with assumptions and values that are not necessarily inherent in the work itself, but in its rarity, uniqueness, and commercial demand. He discusses art as being seen as an almost religious icon, and how the reproduction of images has contributed to the mystification of the original image.


This not only pairs well with Debord, but also another text I will be using written by Joseph Campbell: The Hero with a Thousand Faces. In this book Campbell draws parallels between the hero character in a variety of world mythologies and explains how they all have a very similar journey. The stories told about the hero are not as different as people like to think. The commentary will draw conclusions to see if it followed the story line of  archetypal hero’s journey in a mythology, seeing that the promotional video is a form of story telling; albeit to market a product.


Berger, John.  Ways of Seeing. (London: Penguin Books, 1972. Print

Debord, Guy. The Society of a Spectacle. France:  Zone Books, 1967. Print

Berger, John. Ways of Seeing. London: British Broadcasting Corp., 1973. Video.

Campbell, Joseph. The Hero with a Thousand Faces. 3rd ed. Novato, California: New World Library, 2008. Print

The HUVrBoard

Volkswagen Storyboarding

Power of the Spectacle

In this day and age people love spectacles. They can be loud and obnoxious or quiet and very shiny. Regardless, spectacles grab the attention of the people even if it is for small moment in time.  In the simplest sense, a spectacle is an image. Theses images are representations of people’s lives and experiences. Representations alone do not tell the story, but Debord seems to believe that people accept the spectacle to tell their stories rather than engage in actual social experiences. The Society of a Spectacle is a society in which people have allowed themselves to be ruled by packages of images and cultural snippets to represent their lives rather than going out and experiencing it themselves.
Debord explains that the spectacle “consists of taking up all that existed in human activity in a fluid state so as to possess it in a congealed state as things which have become the exclusive value by their formulation in negative of lived value, we recognize our old enemy, the commodity, who knows so well how to seem at first glance something trivial and obvious, while on the contrary it is so complex and so full of metaphysical subtleties” (Debord Chapter 2,).
Power is easily associated with the large corp[orations trying to exert their force over the masses. Power, however, can be rather beneficial as it also lies in the hands of the people because technological advancements provide them with a cheap and easy means to battle control. In addition, people have the power to dictate how they’d like to be represented.  Instagram is an interesting application because it allows people to literally capture moments they deem ideal for the message they’re trying to present and actually package it into a convenient file that be instantly be shared with millions of other users.
People have likened social media interactions with what it means in their actual lives. For example, Jimmy posted a status on his Facebook profile. Jimmy waits. Several hours later, Jimmy returns to his Facebook to see that over 11 people have “liked” his status. Jimmy now feels like he’s the man of the hour. It is seen on numerous occasions where people give others online incentives to follow each other’s profiles. What used to be hour long conversations on the phone with peers is now less than half a minute conversations between text messages and other social media applications.
It is 2014 and society has made quite the number of scientific and technological advancements, but for some reason it is being said that people are becoming lazier and dumber. In theory, advancement is supposed to uplift the people,make them stronger. With these new devices such as smart phones and Google Glasses, people seem to have a more of an interest in living vicariously through them more than anything.

The commodity is only as valuable as people make it out to be. Society has a chance, albeit slim, to take control and devalue it, if that’s what it wants. The scary part is that society doesn’t know. The late Steve Jobs once said that, “people don’t know what they want until you show it to them.” It’s aright for people to enjoy the technological advancements, but they must be able to distinguish between what is on their screen and what actually see in front of them.

Just Call Me Akin

Track Life

Shalom! I’m on the left. This was taken at a track meet last spring, but it was too cold that day. It’s still one of my favorite pictures.

My name’s Akin Shoyoye. Born in Nigeria, raised in Newark and wouldn’t change it. I’m finally a senior (it’s my fifth year as an undergrad student). I was initially at the University of Massachusetts-Amherst, but transferred after my freshman year because, well, being an out-of-sate student is not cheap. I used to major in Nutritional Science, but switched to Journalism because I didn’t get along with the chemistry courses. I’m a fitness and nutrition fanatic as result of running track for about 8 years and going.

Now, I major in Journalism and very much enjoy it. I’m looking forward to a future in broadcast journalism and I’d also would like to try my hand in voice over work. We’ll see where that takes me. As much as I love journalism, I have no problem branching out to whatever may float my boat.

I’ve been entrenched in he world of journalism ever since I was kid because I grew up around a father that talked nothing but politics. So, naturally I had no choice but to watch countless hours of CNN and 60 minutes. Big Ed Bradley fan. As you may have noticed, I enjoy languages and hope to use Journalism to travel.